Insights into Vodka consumer attitude and purchasing behaviors
Catherine Prentice, Nikolai Handsjuk (Associate Professor of Marketing, School of Business & Law, Edith Cowan University, Perth, Australia)
| Year of publication: |
September 2016
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|---|---|
| Authors: | Prentice, Catherine ; Handsjuk, Nikolai |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 32.2016, p. 7-14
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| Subject: | Alcohol marketing | Vodka, branding | Packaging | Country of origin | Loyalty | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Alkoholkonsum | Alcohol consumption | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenführung | Brand management | Marketingmanagement | Marketing management | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.05.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011556583