Instagram and YouTube bloggers promote it, why should I buy? : how credibility and parasocial interaction influence purchase intentions
Karina Sokolova, Hajer Kefi
| Year of publication: |
2020
|
|---|---|
| Authors: | Sokolova, Karina ; Kéfi, Hajer |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-9
|
| Subject: | Beauty Brands | Communicator | Credibility | Influencer | Parasocial interaction | Persuasion | Purchase Intention | Social networks | Social Web | Social web | Glaubwürdigkeit | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Markenführung | Brand management | Markenimage | Brand image | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.01.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171976