Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Joanne (Xunyue) Xue and Anna S. Mattila
| Year of publication: |
2024
|
|---|---|
| Authors: | Xue, Xunyue ; Mattila, Anna S. |
| Subject: | corporate charitable giving | corporate social responsibility | customer engagement | donation | karma | tipping | Corporate Social Responsibility | Corporate social responsibility | Fundraising | Wohltätigkeit | Charity | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480221137779 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014633713