Institutional biography and the institutionalization of a new organizational template : building the global branded hotel chain
Year of publication: |
2024
|
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Authors: | Maclean, Mairi ; Harvey, Charles ; Suddaby, Roy |
Subject: | institutional change | Global branded hotel chain | institutional biography | institutional entrepreneurship | international business | organisational template | Hotellerie | Hotel industry | Institutionenökonomik | Institutional economics | Institutioneller Wandel | Institutional change | Markenführung | Brand management | Internationales Marketing | International marketing |
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