Institutional interactions processes modeling in consumer cooperatives in the frameworks of transaction theory of incomplete contracts as a social marketing tool realization
Denis S. Ternovsky, Tatiana N. Prizhigalinskaya, Lyubov V. Ukolova, Valery V. Davnis, Yulia S. Lavrova
| Year of publication: |
2016
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|---|---|
| Authors: | Ternovsky, Denis S. ; Prizhigalinskaya, Tatiana N. ; Ukolova, Lyubov V. ; Davnis, Valery V. ; Lavrova, Yulia S. |
| Subject: | consumer cooperative | contracting | public goods | social marketing | transaction costs | Transaktionskosten | Transaction costs | Öffentliche Güter | Public goods | Social Marketing | Social marketing | Theorie | Theory | Verbrauchergenossenschaft | Consumer cooperative | Unvollständiger Vertrag | Incomplete contract |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011868433