Insuring the Catalyst-Customer—Generation Y and the Insurance Industry

The demograhphic shift known as Gen Y (birth years 1982-1993) is merging as a new long-term driver of growth. Largest generation since baby boomers. Projected to become the wealthiest generation ever. Similar to earlier generations, what Gen Y purchases will be triggered in large part by life events...

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Year of publication:	2009-11-01
Authors:	Mezger, Terry
Institutions:	International Association for the Study of Insurance Economics
Subject:	Versicherungsmarkt \| Verbraucherverhalten \| Versicherungswirtschaft \| Bevölkerungsentwicklung

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Extent:	627712 bytes 9 p. application/pdf
Series:	Geneva Association - Working Papers Series Etudes et Dossiers, No. 355(2010)
Type of publication:	Book / Working Paper
Language:	English
Classification:	Management of insurance ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10008637655