Intangible resources and plural form as drivers of franchise internationalization : examination within a two-country perspective
by Rozenn Perrigot, Begoña López-Fernández, and Sevgin Eroglu
| Year of publication: |
2013
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|---|---|
| Authors: | Perrigot, Rozenn ; López-Fernández, Begoña ; Eroglu, Sevgin |
| Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 51.2013, 4, p. 557-577
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| Subject: | Immaterielle Güter | Intangible goods | Franchising | Internationaler Markteintritt | International market entry | Varianzanalyse | Analysis of variance | Frankreich | France | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010196018