Integral model of green brand equity : a study among customers of online shopping websites
Hossein Rezaei Dolatabadi, Reihaneh Alsadat Tabaeeian and Hoda Tavakoli
| Year of publication: |
2016
|
|---|---|
| Authors: | Dolatabadi, Hossein Rezaei ; Tabaeeian, Reihaneh Alsadat ; Tavakoli, Hoda |
| Published in: |
EuroMed journal of management. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-1703, ZDB-ID 2848430-7. - Vol. 1.2015/2016, 2, p. 185-199
|
| Subject: | green image | green perceived value | green trust | green loyalty | green brand equity | green satisfaction | green brand | green marketing | Iranian consumers | eco-friendly products | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Umweltbewusstsein | Environmental consciousness | Beziehungsmarketing | Relationship marketing | Taiwan | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Umweltmanagement | Environmental management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011655405