An integrated DEA-porter decision support framework for enhancing supply chain competitiveness in the Muslim fashion industry : evidence from Indonesia

Background: The competitiveness of Indonesia's Muslim fashion industry requires evaluation through both internal efficiency and external strategic factors, yet existing approaches often assess these dimensions separately. Methods: This study develops a Weighted Efficiency Competitive Score (WECS) that integrates Data Envelopment Analysis (DEA) to measure operational efficiency and Porter's Five Forces to capture market pressures. The weights of α and β were calibrated through sensitivity analysis under the constraint α + β = 1, with values ranging from α = 0.3 to 0.7 and β = 0.7 to 0.3, using data from 23 Muslim fashion businesses in Jakarta. Results: The analysis identified α = 0.6 and β = 0.4 as the most stable configuration, and only 30% of firms achieved both high efficiency and strong market positioning. Strategic leaders such as JT. Co and PM. Co demonstrated that digital transformation, disciplined cost structures, and strong supply chain partnerships foster sustainable competitiveness. Conclusions: The WECS framework offers a replicable method to quantitatively integrate micro and macro determinants of competitiveness, contributes to the literature by bridging efficiency and strategy evaluation, and provides practical guidance for managers and policymakers to enhance decision support systems in strengthening the Muslim fashion industry's global positioning.