Integrated marketing communication : creative strategy from idea to implementation
Robyn Blakeman (University of Tennessee, Knoxville)
| Year of publication: |
[2018] ; Third edition
|
|---|---|
| Authors: | Blakeman, Robyn |
| Publisher: |
Lanham : Rowman & Littlefield |
| Subject: | Marketingmanagement | Marketing management | Werbung | Advertising | Werbeträger | Advertising media |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | viii, 359 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-5381-0104-9 ; 978-1-5381-0105-6 ; 978-1-5381-0106-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011750918