Integrated marketing communication : creative strategy from idea to implementation
Robyn Blakeman
| Year of publication: |
[2024] ; Fourth edition
|
|---|---|
| Authors: | Blakeman, Robyn |
| Publisher: |
Lanham : Rowman & Littlefield |
| Subject: | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning | Werbeträger | Advertising media |
| Description of contents: |
"Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC)"--
Table of Contents [gbv.de]
|
| Extent: | x, 382 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Revised edition of the author's Integrated marketing communication, [2018] Includes bibliographical references and index |
| ISBN: | 978-1-5381-7632-0 ; 978-1-5381-7633-7 ; 978-1-5381-7634-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233148