INTEGRATED MARKETING COMMUNICATION, INTRUMENT OF MODERN ORGANIZATIONS DEVELOPMENT IN TERMS OF SUSTAINABILITY
Year of publication: |
2016-08-10
|
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Authors: | DIACONU, Mihaela ; OANCEA, Olimpia ; BRINZEA, Mihaela |
Publisher: |
Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit |
Subject: | integrated marketing communication | modern communication instruments | online environment | consumer behavior | social media |
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