An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions : an attribution theory perspective
Sudhir Pandey, Sujo Thomas, Viral Bhatt, Ritesh Patel, and Vinod Malkar
| Year of publication: |
2024
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|---|---|
| Authors: | Pandey, Sudhir ; Thomas, Sujo ; Bhatt, Viral ; Patel, Ritesh ; Malkar, Vinod |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 32.2024, 4, p. 541-554
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2023.2241158 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190541