How integrated store-service quality promotes omnichannel shoppers' word-of-mouth behaviors : the moderating role of perceived relationship investment and the shopper's perceived value
Thamaraiselvan Natarajan and Deepak Ramanan Veera Raghavan
| Year of publication: |
2024
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| Authors: | Natarajan, Thamaraiselvan ; Raghavan, Deepak Ramanan Veera |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 36.2024, 4, p. 1113-1144
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| Subject: | Integrated store | Service quality | Psychological ownership | Customer experience | SOR theory | Word of mouth | Perceived relationship investment | Perceived value | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | Multikanalvertrieb | Multichannel strategy | Kundenwert | Customer value | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-12-2022-0364 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014547961