Integrating a real-life experience with consumer evaluation : sensory acceptance and willingness to pay for coffee drinks in a real café
Year of publication: |
2022
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Authors: | Ohlau, Marlene ; Risius, Antje |
Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 34.2022, 2, p. 123-143
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Subject: | Acceptance | consumer behavior | experimental design | living laboratory | plant-based milk alternatives | willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Experiment |
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