Integrating AI into the front end of new product development : a case comparison of traditional and augmented processes
Tucker Marion, Chelsea Yuan, and Mohsen Moghaddam
| Year of publication: |
2025
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|---|---|
| Authors: | Marion, Tucker ; Yuan, Chelsea ; Moghaddam, Mohsen |
| Published in: |
Research-technology management : RTM. - Abingdon : Routledge, ISSN 1930-0166, ZDB-ID 2082426-9. - Vol. 68.2025, 2, p. 10-22
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| Subject: | Artificial intelligence | Conceptual design | New product development | Product development | Produktentwicklung | Innovationsmanagement | Innovation management | Künstliche Intelligenz | Innovation | Produktgestaltung | Product design | Prozessmanagement | Business process management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08956308.2024.2444142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015519870