Integrating bottom-of-the-pyramid producers with high-income markets : designing institutional arrangements for West African shea nut butter producers
Year of publication: |
November 2018
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Authors: | Adekambi, Souleimane A. ; Ingenbleek, Paul T. M. ; Trijp, Hans van |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 37.2018, 2, p. 327-341
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Subject: | developing and emerging markets | base of the pyramid | market integration | institutional arrangements | bottom-of-the-pyramid producers | Entwicklungsländer | Developing countries | Marktintegration | Market integration | Schwellenländer | Emerging economies | Institutionenökonomik | Institutional economics |
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