Integrating brand and marketing perspectives in M&A
Florian Andreas Bauer; Kurt Matzler; Claudia Wille
| Year of publication: |
2012
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|---|---|
| Authors: | Bauer, Florian Andreas ; Matzler, Kurt ; Wille, Claudia |
| Published in: |
Problems and perspectives in management : PPM. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 24642290. - Vol. 10.2012, 4, p. 57-70
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| Subject: | Übernahme | Post-Merger-Integration | Markenartikel | Markenpolitik | Marketingpolitik | Unternehmenserfolg | Deutschland | Österreich | Schweiz |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010146941