Integrating conjoint and maximum difference scaling data
YiChun Miriam Liu, Joachim Büschken, Bryan Orme, Greg M. Allenby
| Year of publication: |
2025
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|---|---|
| Authors: | Liu, YiChun Miriam ; Büschken, Joachim ; Orme, Bryan K. ; Allenby, Greg M. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 71.2025, 11, p. 9404-9422
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| Subject: | conjoint analysis | fixed-point ratings | MaxDiff analysis | reference levels | stable preferences | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2023.02560 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015549136