Integrating customer clustering and QFD to improve and develop services : a case study
Neda Lalvand and Mohammad Saleh Owlia
| Year of publication: |
2024
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|---|---|
| Authors: | Lalvand, Neda ; Owlia, Mohammad Saleh |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 35.2024, 2, p. 219-237
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| Subject: | customer clustering | quality function development | QFD | mobile phone services | data mining | Qualitätsmanagement | Quality management | Data Mining | Data mining | Regionales Cluster | Regional cluster | Kundenzufriedenheit | Customer satisfaction | Mobiltelefon | Mobile phone | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2024.141619 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015076199