Integrating E-Commerce and Data Mining : Architecture and Challenges

We show that the e-commerce domain can provide allthe right ingredients for successful data mining and claim that it is a killer domain for data mining. We describe an integrated architecture, based on our experience at Blue Martini Software, for supporting this integration.(...)

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Year of publication:	2000-08-20
Authors:	Ansari, Suhail ; Kohavi, Ron ; Mason, Llew ; Zheng, Zijan
Published in:	WEBKDD'2000 - Worskhop on Web Mining for E-Commerce -- Challenges and Opportunities - WEBKDD 2000 Papers
Publisher:	Blue Martini Software <San Mateo, USA>
Subject:	Internet \| Electronic Commerce

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Extent:	text/html
Type of publication:	Article
Language:	English
Classification:	Sales promotion and advertising ; Business data processing. Other aspects ; Individual Conference Proceedings ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://ebvufind01.dmz1.zbw.eu/10005840705