Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour

Khan Md Raziuddin Taufique

Year of publication:	2022
Authors:	Khan Md. Raziuddin Taufique
Subject:	Attitude-behaviour \| emotional appeal \| environmental sustainability \| green marketing \| marketing communications \| Öko-Marketing \| Green marketing \| Konsumentenverhalten \| Consumer behaviour \| Emotion \| Umweltbewusstsein \| Environmental consciousness \| Nachhaltige Entwicklung \| Sustainable development \| Öko-Produkt \| Sustainable product \| Marketingmanagement \| Marketing management \| Umweltmanagement \| Environmental management \| Umweltschutz \| Environmental protection \| Marketing

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/13527266.2020.1866645 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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