Integrating high and low-status signals in product design : effects on luxury brand preference
Zeng Yuelong, Liu Jingwen, Feng Wenting
| Year of publication: |
2025
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|---|---|
| Authors: | Yuelong, Zeng ; Jingwen, Liu ; Feng, Wenting |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 198.2025, Art.-No. 115486, p. 1-18
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| Subject: | Brand preferences | Countersignaling model | Luxury brand | Perceived exclusivity | Power distance belief | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Produktgestaltung | Product design | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115486 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015436231