Integrating identity, strategy and communications for trust, loyalty and commitment
T.C. Melewar, Pantea Foroudi, Suraksha Gupta, Philip J. Kitchen and Mohammad M. Foroudi
| Year of publication: |
2017
|
|---|---|
| Authors: | Melewar, T. C. ; Foroudi, Pantea ; Gupta, Suraksha ; Kitchen, Philip J. ; Foroudi, Mohammad Mahdi |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 3, p. 572-604
|
| Subject: | Communications | Commitment | Loyalty | Strategy | Identity | Trust | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Öffentlichkeitsarbeit | Public relations | Mitarbeiterbindung | Employee retention | Kommunikation | Communication | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-08-2015-0616 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011698245