Integrating information technology and marketing to increase e-book consumption
Hsiu-Li Liao, Su-Houn Liu
| Year of publication: |
2023
|
|---|---|
| Authors: | Liao, Hsiu Li ; Liu, Su-Houn |
| Subject: | e-books | Experiment | Free preview | Information technology | Purchase intention | Time reference | Informationstechnik | Konsumentenverhalten | Consumer behaviour | Elektronische Publikation | Electronic publishing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09585-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251591