Integrating Information Technology into the Marketing Curriculum: A Pragmatic Paradigm
| Year of publication: |
2001
|
|---|---|
| Authors: | Benbunan-Fich, Raquel ; Lozada, Héctor R. ; Pirog, Stephen ; Priluck, Randi ; Wisenblit, Joseph |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 23.2001, 1, p. 5-15
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