Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Faheem Gul Gilal and Jian Zhang, Rukhsana Gul Gilal, Naeem Gul Gilal
| Year of publication: |
2020
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|---|---|
| Authors: | Gilal, Faheem Gul ; Zhang, Jian ; Gilal, Rukhsana Gul ; Gilal, Naeem Gul |
| Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 14.2020, 1, p. 1-27
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| Subject: | product design dimensions | brand attachment | intrinsic motivation | psychological need satisfaction | self-determination theory | Produktgestaltung | Product design | Motivation | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Leistungsmotivation | Work motivation | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/EJIM.2020.103800 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012167868