Integrating Kansei engineering with conjoint analysis to fulfil market segmentation and product customisation for digital cameras
Chih-Hsuan Wang
| Year of publication: |
2015
|
|---|---|
| Authors: | Wang, Chih-hsuan |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 53.2015, 8 (15.4.), p. 2427-2438
|
| Subject: | market segmentation | product customisation | Kansei engineering | conjoint analysis | digital cameras | Conjoint-Analyse | Conjoint analysis | Marktsegmentierung | Market segmentation | Produktgestaltung | Product design | Theorie | Theory | Marktforschung | Market research | Marketingmanagement | Marketing management | Fotoapparat | Photographic camera |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010514527