Integrating producers at the base of the pyramid with global markets : a market learning approach
Souleïmane A. Adekambi, Paul T. M. Ingenbleek, and Hans C. M. van Trijp
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Adekambi, Souleïmane A. ; Ingenbleek, Paul T. M. ; Trijp, Hans van |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 23.2015, 4, p. 44-63
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| Subject: | base of the pyramid | supply chains | export market integration | market learning | developing and emerging countries | Entwicklungsländer | Developing countries | Lieferkette | Supply chain | Schwellenländer | Emerging economies | Internationales Marketing | International marketing | Marktintegration | Market integration | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.14.0087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011414945