Integrating services into solution offerings in the sales work of project-based firms
Khadijeh Momeni, Miia Martinsuo
| Year of publication: |
2019
|
|---|---|
| Authors: | Momeni, Khadijeh ; Martinsuo, Miia |
| Published in: |
International journal of project management : the journal of The International Project Management Association. - Amsterdam [u.a.] : Elsevier, ISSN 0263-7863, ZDB-ID 797899-6. - Vol. 37.2019, 8, p. 956-967
|
| Subject: | Project business | Project sales | Project-based firm | Solution selling | Projektmanagement | Project management | Verkauf | Selling | Leistungsbündel | Bundling strategy | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijproman.2019.09.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146111