Integrating social responsibility and marketing strategy : Report No. 03-119
Weimin Dong, Shuili Du, and Daniel Korschun
| Year of publication: |
2003
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|---|---|
| Authors: | Dong, Weimin ; Du, Shuili ; Korschun, Daniel |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2003, 4, p. 3-21
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| Subject: | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002090462