Integrating the commitment-trust theory to gauge customers loyalty in riding services
Muhammad Farrukh Abid, Junaid Siddique, Amir Gulzar, Amjad Shamim, Imran Bashir Dar, and Aimen Zafar
| Year of publication: |
2023
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|---|---|
| Authors: | Muhammad Farrukh Abid ; Junaid Siddique ; Gulzar, Amir ; Shamim, Amjad ; Dar, Imran Bashir ; Zafar, Aimen |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 3, p. 305-337
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| Subject: | commitment-trust theory | customer loyalty | Customer relationship management practices | technology alignment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2022.2143987 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013550343