Integrating the voice of customers through call center emails into a decision support system for churn prediction
Kristof Coussement; Dirk Van den Poel
| Year of publication: |
2008
|
|---|---|
| Authors: | Coussement, Kristof ; Van den Poel, Dirk |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 45.2008, 3, p. 164-174
|
| Subject: | Management-Informationssystem | Management information system | Callcenter | Call centre | Beziehungsmarketing | Relationship marketing | Softwareentwicklung | Software development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003722273