Integrating transactional and relationship marketing : a new approach to understanding destination loyalty
Year of publication: |
2021
|
---|---|
Authors: | Hernández Mogollón, José Manuel ; Alves, Helena ; Campón-Cerro, Ana María ; Di-Clemente, Elide |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 18.2021, 1, p. 3-26
|
Subject: | Transactional marketing | Relationship marketing | Destination loyalty | Rural tourism | Partial least squares (PLS) technique | Beziehungsmarketing | Partielle kleinste Quadrate | Partial least squares | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Agrotourismus | Urlaubsverhalten | Holiday behaviour | Lieferantenmanagement | Supplier relationship management |
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