Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context
Obinna C. Ojiaku and Ebuka Christian Ezenwafor, Aihie Osarenkhoe
| Year of publication: |
2024
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| Authors: | Ojiaku, Obinna C. ; Ezenwafor, Ebuka Christian ; Osarenkhoe, Aihie |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 18.2024, 1, p. 113-135
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| Subject: | adoption intention | consumers' intentions | effort expectancy | emerging country context | financial technologies | Fintech | performance expectancy | task-technology fit | TTF | UTAUT | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Finanztechnologie | Financial technology | Schwellenländer | Emerging economies | Finanzdienstleistung | Financial services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2024.135674 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062381