Integrating virtual reality devices into the body : effects of technological embodiment on customer engagement and behavioral intentions toward the destination
| Year of publication: |
2019
|
|---|---|
| Authors: | Flavián Blanco, Carlos ; Ibáñez-Sánchez, Sergio ; Orús, Carlos |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 7, p. 847-863
|
| Subject: | active tourism | behavioral intentions | destination marketing | engagement | immersion | sensory stimulation | SOR model | technological embodiment | tourist pre-experiences | Virtual reality | Virtuelle Realität | Konsumentenverhalten | Consumer behaviour | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Verbrauchereinstellung | Consumer attitudes | Kundenzufriedenheit | Customer satisfaction |
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