The Integration of Marketing and Logistics Functions: An Empirical Examination of New Zealand Firms - Findings include the important roles that managers can play in creating a more integrated firm, as opposed to the role of structural conditions. Most important, marketing-logistics integration is found to be related to the strategic decision-making level of the firm.
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|Authors:||Mollenkopf, Diane A. ; Gibson, Antony ; Ozanne, Lucie|
Journal of business logistics : JBL. - Hoboken, NJ : Wiley-Blackwell, ISSN 0735-3766, ZDB-ID 6134798. - Vol. 21.2000, 2, p. 89-112
Tay, Richard S., (2002)
Tay, Richard S., (2000)
Gan, Christopher E. C., (2008)
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