Integration of customer knowledge for the generation of service innovation in the music industry
Year of publication: |
2009
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Authors: | Borovac, Selma ; Golata, Joanna ; Müller-Prothmann, Tobias ; Behnken, Edda |
Published in: |
Supporting service innovation through knowledge management : practical insights & case studies. - [Liestal] : Swiss Knowledge Management Forum [u.a.], ISBN 978-3-033-01918-8. - 2009, p. 63-81
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Subject: | Musikwirtschaft | Music industry | Unternehmensdienstleistung | Business services | Innovation | Wissensmanagement | Knowledge management | Kunden | Customers |
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