Integration of development and advertising strategies for multi-attribute products under competition
Yingchen Yan, Qiuhong Zhao, Zhongfeng Qin, Gaoji Sun
| Year of publication: |
2022
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|---|---|
| Authors: | Yan, Yingchen ; Zhao, Qiu Hong ; Qin, Zhongfeng ; Sun, Gaoji |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 300.2022, 2 (16.7.), p. 490-503
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| Subject: | Advertising | Multi-attribute product | Price competition | Product development | Supply chain management | Lieferkette | Supply chain | Werbung | Preiswettbewerb | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2021.07.053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207270