Integration of marketing domain and R&D domain in NPD design process
| Year of publication: |
2007
|
|---|---|
| Authors: | Kang, Namwoo ; Kim, Junyoung ; Park, Yongtae |
| Published in: |
Industrial management & data systems. - Bradford : Emerald, ISSN 0007-6929, ZDB-ID 7633907. - Vol. 107.2007, 5-6, p. 780-801
|