Integration of third parties within existing dyads : an exploratory study of category management programs (CMPs)
Sandro Castaldo; Fabrizio Zerbini; Monica Grosso
| Year of publication: |
2009
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|---|---|
| Authors: | Castaldo, Sandro ; Zerbini, Fabrizio ; Grosso, Monica |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 8, p. 946-959
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| Subject: | Category Management | Category management | Vertriebsweg | Distribution channel | Efficient Consumer Response | Efficient consumer response | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003924812