Integration of traditional, transitioning & transformative digital technologies for value co-creation in B2B : a process model

Rajesh Shankaranarayana, Gopalakrishnan Narayanamurthy, Shalini Ramaswamy, Roger Moser

Year of publication:	2025
Authors:	Shankaranarayana, Rajesh ; Narayanamurthy, Gopalakrishnan ; Ramaswamy, Shalini ; Moser, Roger
Published in:	Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 124.2025, p. 304-324
Subject:	Value co-creation \| B2B \| Digital technology \| Integrated framework \| Process model \| Technology adoption \| Kundenintegration \| Customer integration \| Digitalisierung \| Digitization \| Lieferantenmanagement \| Supplier relationship management \| Innovationsakzeptanz \| Innovation adoption \| B-to-B-Marketing \| Business-to-business marketing \| Prozessmanagement \| Business process management \| Informationstechnik \| Information technology \| Electronic Commerce \| E-commerce \| Innovationsmanagement \| Innovation management \| Betriebliche Wertschöpfung \| Value creation \| Technischer Fortschritt \| Technological change \| Innovationsdiffusion \| Innovation diffusion

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1016/j.indmarman.2024.12.007 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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