Integration of two-phase goal programming to examine the effectiveness of membership model
L. Muhamad Safiih, A.G. Ateq Mezral
| Year of publication: |
October 2016
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| Authors: | Safiih, L. Muhamad ; Mezral, A. G. Ateq |
| Published in: |
Theoretical economics letters. - Irvine, Calif. : Scientific Research, ISSN 2162-2078, ZDB-ID 2657454-8. - Vol. 6.2016, 5, p. 868-877
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| Subject: | Lexicographic Goal Programming | Multi-Choice Goal Programming with Utility Function | Retail Loyalty Program Membership | Mathematische Optimierung | Mathematical programming | Theorie | Theory | Kundenbindungsprogramm | Loyalty program | Nutzenfunktion | Utility function | Einzelhandel | Retail trade | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4236/tel.2016.65090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011585771