Intellectual property considerations in the internationalisation of e-commerce platforms for Poland-based brands : a case study of a fashion retailer
Marlena Jankowska, Mirosław Pawełczyk, and Kamil Szpyt
| Year of publication: |
2025
|
|---|---|
| Authors: | Jankowska, Marlena ; Pawełczyk, Mirosław ; Szpyt, Kamil |
| Published in: |
Digital internationalisation of firms : strategies, challenges and legal aspects. - New York : Routledge, ISBN 978-1-040-38616-3. - 2025, p. 263-284
|
| Subject: | Mode | Fashion | Electronic Commerce | E-commerce | Markenführung | Brand management | Immaterialgüterrechte | Intellectual property rights | Textilhandel | Textile distribution | Markenartikel | Brand | Online-Handel | Online retailing | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003617396-16 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015461425