Intellectual research landscape of neuromarketing : bibliometric network analysis (2004-2021)
Rajeev Srivastava, Meenakshi Sharma
| Year of publication: |
2024
|
|---|---|
| Authors: | Srivastava, Rajeev ; Sharma, Meenakshi |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 19.2024, 2, p. 209-234
|
| Subject: | bibliometric analysis | bibliometrix | biblioshiny | neuromarketing | neuroscience performance analysis | science mapping | Neuromarketing | Bibliometrie | Bibliometrics | Neurowissenschaften | Neuroscience | Forschung | Research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2024.137700 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064073