Intelligent Computer Models for Marketing Decisions

Describes work carried out at Cardiff Business School, University of Wales, to investigate the scope for applying Artificial Intelligence (AI) techniques in the field of management. The main thrust of the work so far has been oriented towards marketing decisions, but the implications extend to decision making in general.

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Year of publication:	1994
Authors:	Curry, Bruce ; Moutinho, Luiz
Published in:	Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 32.1994, 4, p. 30-35
Publisher:	MCB UP Ltd
Subject:	Artificial intelligence \| Decision making \| IT \| Management \| Research \| Site location \| Tourism

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/00251749410058653 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014933619