Intelligent Design - How managing the design process effectively can boost corporate performance
Year of publication: |
2006
|
---|---|
Authors: | Bessant, John R. ; Neely, Andy D. ; Tether, Bruce S. ; Whyte, Jennifer ; Yaghi, Bassil |
Institutions: | Advanced Institute of Management Research <London> |
Subject: | Wettbewerbsfähigkeit | Kreativität | Positionierung <Marketing> | Design | design | Prozessinnovation |
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