THE NEW INTELLIGENT ENTERPRISE - Creating Business Value with Analytics - Our new survey suggests that companies experienced in analytics use are increasingly gaining competitive advantage — But their approaches vary.
| Year of publication: |
2011
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|---|---|
| Authors: | Kiron, David ; Shockley, Rebecca |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 53.2011, 1, p. 57-65
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