Intelligent product cross-selling system with radio frequency identification technology for retailing
W. K. Wong; S. Y. S. Leung; Z. X. Guo; X. H. Zeng; P. Y. Mok
| Year of publication: |
2011
|
|---|---|
| Authors: | Wong, Wing Keung ; Leung, S. Y. S. ; Guo, Z. X. ; Zeng, X. H. ; Mok, P. Y. |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 135.2011, 1, p. 308-319
|
| Subject: | Information system | Multi-criteria decision making | Cross-selling | RFID | Retailing | Fuzzy logic | Rule-based expert system | Expertensystem | Expert system | Einzelhandel | Retail trade | Fuzzy-Set-Theorie | Fuzzy sets | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Betriebliches Informationssystem | Business intelligence system | Management-Informationssystem | Management information system | Informationssystem | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009389009