Intelligent recommender systems in e-commerce : opportunities and challenges for online customers
Farid Huseynov
| Year of publication: |
2020
|
|---|---|
| Authors: | Huseynov, Farid |
| Published in: |
Handbook of research on IT applications for strategic competitive advantage and decision making. - Hershey, PA : Business Science Reference, ISBN 978-1-7998-3351-2. - 2020, p. 36-51
|
| Subject: | Electronic Commerce | E-commerce | Personalisierung | Personalization | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-3351-2.ch003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012302584